Many tools
one single goal
Innovas, a Milan-based company, is an off-price seller specializing in the fashion sector.
With twenty years of experience and a strong reputation built on achieved results, they have become a strategic partner for the best fashion and lifestyle brands.
The point of reference for the exclusive and controlled distribution of off-price fashion and lifestyle products.
Retail
Innovas has a consumer distribution philosophy through physical stores distributed across the Italian territory.
Store development allows brand partners to distribute their products in territories that don’t conflict with the wholesale channel, and offers consumer clients the opportunity to purchase quality garments at reduced prices in a setting that enhances both the product and the shopping experience.
Innovas will have over 50 retail locations in Italy by 2027.
- Premium Garments
- Reduced Prices
- Product Value
B2B Sales
Innovas B2B channel has been developed to meet brand requirements, always ensuring the protection and maintenance of their value.
We offer the opportunity to distribute brands through our channels, ensuring accurate distribution control.
Additionally, we provide exclusive access to our secured and controlled supply chain. We operate in the global market, identifying the most suitable player according to the brand – these businesses are always looking for new business opportunities while maintaining the brand’s reputation intact.
- Controllo accurato
- Filiera riservata
- Mercato mondiale
Logistic & Sales
Innovas is the only company in Italy that offers integrated logistics services with different off-price sales channels, Full Service.
The service includes direct collection from stores or transfer from brand logistics of all stock products and their sale through services offered and agreed upon with brands according to strategy.
Logistic and Sale Full Service → Online Private Sales → Offline Private Sales → B2b Sales.
The integrated logistics and sales service enables achievement of 100% sales without fixed costs.
- Direct Collection
- 100% of Sales
- Zero Fixed Costs
Private Sale Department
Innovas, through its White Sale events division, organizes exclusive access Physical Private Sales.
These are exclusive events dedicated to a predefined target audience who, only by invitation and online reservation, can access the sale, leveraging a database of over 14 million profiled customers matching the desired target.
Private Sales are hosted in exclusive locations throughout Italy, Europe, America and the Middle East, designed to enhance products and create a unique shopping experience.
This strategy helps strengthen brand reputation while offering an elegant and controlled sales channel for off-season products.
Brands have access to a database of registered and highly profiled customers, allowing invitations to be targeted based on style characteristics and the brand’s average receipt value. This ensures that the offering aligns with the customer’s taste and spending capacity.
Effectively managing stock sales is crucial for optimizing product margins and protecting brand reputation.
Furthermore, Innovas guarantees the sale of unsold products during private sales, achieving 100% of sales.
- 14 MLN customers
- Exclusive Locations
- 100% of Sales
Why Innovas is the strategic partner for off-price sales
Stock sales can be either a problem for the brand or an important opportunity.
Without a targeted strategy, the brand risks:
- Losing product control, having problems with wholesale customers and damaging brand reputation
- Placing the product in contexts that denigrate product and brand perception
- Inadequate pricing for the brand’s quality characteristics and consequent loss of margin
With Innovas, a qualified industry player, the brand obtains:
- Distribution control through targeted and regulated actions
- Sales through a context suitable for enhancing product and brand value
- Pricing appropriate to product quality that improves margin
- Acquisition of a quality database with lead acquisition that expands full-price sales
